John is President and Founder of The Sales & Marketing Institute, a B2B consulting, training and publishing firm specializing in the integration of direct and database marketing with field sales to produce greater sales and marketing productivity.

John has led a dual life and his first life was on the client side in sales and marketing primarily in the chemical and plastics industry. He started at BF Goodrich Chemical as a Product Manager. He then joined the Quaker Oats Chemical Division as a Technical Sales Representative and rose to National Sales Manager in five years. Positions of Director of Sales & Marketing and Vice President of Marketing followed at West Agro Chemical and Samuel Bingham respectively.

In 1980, John then discovered direct marketing, as a sales productivity tool, and began his second life when he founded Integrated Target Marketing, a Chicago based direct marketing agency. In ten years the agency grew to be one of the top 50 direct marketing agencies in the US. In 1992, the agency merged with a general agency and a year later John started the consulting firm, Database Marketing Associates. But in 1994 IBM came calling and he joined them as National Campaign Manager. At IBM John had oversight responsibility for all North American direct marketing campaigns, agency relationships, production and fulfillment. In 1996 he then joined Rapp Collins Worldwide as Sr. Vice President, Director of Business Marketing where he was responsible for overseeing the agency's B2B clients in North America. In addition, he served as the B2B resource for the other 48 offices of Rapp Collins Worldwide.

In the late 1990's, with the backing of Rapp Collins, John reentered the independent consulting world and now is providing B2B consulting and educational services in the area of B2B sales and marketing to a wide array of clients under the banner of The Sales & Marketing Institute.

John is very well known in the B2B database and direct marketing world and has given over 400 seminars and presentations at industry conferences all over the world, has been a lead seminar provider for the Direct Marketing Association plus writes numerous articles and white papers. His new book from McGraw-Hill titled The Fundamentals of B2B Sales and Marketing is now in bookstores.

John has a BS degree in Chemistry from Miami University in Ohio and a MBA in Marketing from Case Western Reserve University in Cleveland Ohio. In his spare time his passion is golf where his handicap is increasing with age. He's a much easier mark now!