EDUCATION

B2BMarketing.com believes that education is critically important to understanding and supporting Data-Driven Marketing.

From the executive who makes the strategic decisions and controls the budget, to marketing and sales management, to those responsible for the execution of marketing and sales tactics, all should have a good level of knowledge of the processes required and the benefits obtained from Data-Driven Marketing.

We offer the following educational opportunities for both the industry-at-large and clients:

• Executive Briefings
• White Papers and Reports
• Seminars and Webinars
• Blogs
• E-books

EXECUTIVEBRIEFINGS

We provide executive briefings to inform business executives of the vision and payoff of this strategy. These briefings are typically a half-day in length, but can be extended to a full day if customization to your business model and/or industry is requested.

The half-day sessions focus on B2B database marketing best practices, and examples of advanced applications with ROI calculations. The full-day session is most often customized and the fee depends on both the briefing length and the degree of customization.

WHITE PAPERSAND ARTICLES

Both Jim Wheaton and John Coe are recognized experts on a variety of topics and have written extensively - white papers as well as articles - on a wide array of B2B direct and database marketing topics. Between them, over 45 white papers and more than 100 articles have been written and published.

If you are already registered, please click here and login to access our white papers and articles. Or, fill out the request form on the Contact Us page and request a login.