TRAINING

The training of staff is an important component in the successful and efficient deployment of new marketing techniques and technologies across a B2B company.

B2BMarketing.com offers both standard and customized training programs covering the five-step process outlined in the Data-Driven Marketing section.

EXPERIENCE

Collectively, John Coe and Jim Wheaton have given over 550 seminars, presentations, keynotes and webinars in the past 25 years.

Both are well-known both here and internationally for their effective teaching methods and content. Whether your needs are for on-site or online training, please contact us to determine how we can serve your training needs.

TWOTRAININGOPTIONS

  • Our standard seminars containing a set agenda are $5,000/seminar and are one-day in length. Write to us for an agenda.
  • The customized seminars start at approximately $10,000/seminar, depending on the degree of customization that is required and length of the seminar. In many situations, a several-day seminar is required to cover all the material plus connect it to your business model and industry. This also allows attendees to digest the information overnight and arrive on the second day with questions and issues that need clarification.

ONLINETRAINING

  • The movement from on-site to online training is a significant trend.

    We recognize this, and are developing online training courses on Data-Driven Marketing. We expect to offer these courses in the second half of 2011.

  • Online training has several distinct benefits:
    • It is repeatable, and new employees or those desiring to refresh their learning can do so at minimum cost on an as-needed basis.
    • Online training also easily spans multiple locations and diverse geographies, thereby facilitating wider corporate reach and consistent learning across the organization.
    • Online training is frequently the basis for certification that also can be achieved in an online manner.