The following documents are available from the SMI Library in Adobe .pdf, and Microsoft PowerPoint Formats.

• The Value of An Accurate Database 10 page white paper (.pdf - 335kb)
  
  
• 7 Key Differences between B2B and B2C Database Direct Marketing 1 Page White Paper (.pdf - 28kb)
  
  
• Profiling, Targeting and Segmentation - How to sell more and spend less.
  (PowerPoint - 809kb)
  
  
• The Devil Is In The Data (PowerPoint - 83kb)
  
  
• Converting Inquiries to Qualified Leads 7 Page White Paper (.pdf - 86kb)
  
  
• How To Build Your Company's B2B Database 20 Page White Paper (.pdf - 104kb)
  
  
• Proven Direct Marketing Techniques to Obtain New Clients (PowerPoint - 129kb)
  
  
• Fundamentals of Direct Marketing to Consumers (PowerPoint - 83kb)
  
  
• Fundamentals of Direct Marketing to Business or B2B (PowerPoint - 828kb)
  
  
• Why is it so tough to sell today 16 Page (Word.doc - 51kb)