WELCOME TO

THE SALES & MARKETING INSTITUTE

We hope you have found us based on your need to learn how to improve B2B sales and marketing productivity - if so, then you're in the right place, as that's the sole mission of SMI. We are a firm focused on the integration of sales and database/direct marketing that then creates a new "total" sales coverage model leading to dramatic improvements in overall sales and marketing productivity. Or, in other words - how to sell more AND spend less!

Our mission is straightforward. We research and develop information, knowledge and best practices on B2B sales and marketing. Then we deliver that knowledge in multiple methods to the 5 million+ firms in the US who sell other businesses --- yes, the B2B community is that large!