John Coe

John Coe pioneered the term 'B2B marketing' in 1997 and is widely recognized as the earliest professional advocate of B2B marketing as a distinct discipline. He is the author of Fundamentals of Business-to-Business Sales and Marketing (McGraw Hill, 2004) and was the founding owner of b2bmarketing.com. John held senior sales and marketing roles in the chemical and plastics sectors, including national sales leadership at Quaker Oats Chemical and marketing leadership at West Agro Chemical and Samuel Bingham. In 1980 he founded Integrated Target Marketing, a Chicago direct marketing agency that became one of the top 50 in the US. He later led campaigns at IBM and served as senior vice president at Rapp Collins Worldwide. To date, John has presented on B2B marketing topics around the world and is currently working on his new book ‘The New fundamentals of B2B Sales & Marketing with Rich Fitzmaurice as a co-author.