John Coe

John Coe is the Godfather of B2B Marketing, in the room as the term was coined, registering the domain and writing the book on it. John held senior sales and marketing roles in the chemical and plastics sectors, including national sales leadership at Quaker Oats Chemical and marketing leadership at West Agro Chemical and Samuel Bingham. In 1980 he founded Integrated Target Marketing a Chicago direct marketing agency that became one of the top 50 in the US. He later led campaigns at IBM and served as senior vice president at Rapp Collins Worldwide. Today he delivers global B2B consulting and education has presented over 400 industry seminars and is the author of The Fundamentals of B2B Sales and Marketing.