Introduction and scope

This website (www.b2bmarketing.com) is operated by Paartner Limited (company number 16078386)
whose registered office is at Unit 115, Accounts By Simply, 40 Gracechurch Street, London, England,
EC3V 0BT ("we", "us" or "our") is responsible for this website and for the processing of your data. 
B2B Marketing United is a trading name of Paartner Limited that is used for this site and
communications.

We are committed to safeguarding the privacy and personal data of all individuals with whom we
interact. We respect the rights of individuals to control their personal information and handle all
personal data in accordance with applicable data protection and privacy laws in the jurisdictions
where we operate. Our approach to data privacy reflects our broader commitment to transparency,
accountability, and regulatory compliance, ensuring that personal information is collected, used,
stored, and disclosed responsibly and lawfully.

This Privacy Policy sets out the basis on which we process the following types of data relating to
identified or identifiable individuals ("Personal Data"): 

- any Personal Data provided to us through our website (“Website Data”); and
- any Personal Data provided to us in connection with our contractual relationship with you
(“User Data”).

Where we process Website Data and User Data, Paartner Limited (operator of this website) is the
controller. 

For further information regarding how we (Paartner Limited, operator of this website) processes
Personal Data relating to its personnel—including prospective and current employees, independent
contractors, and other staff—you may contact the Privacy Team directly at privacy@paartner.com.
This includes inquiries about data collection, use, retention, and your rights under applicable data
protection laws.

Our website and services are not directed at children under the age of 16, and we do not knowingly
collect personal data from them.

What Personal Data do we collect and how do we use it? 

As part of our business operations, we collect various categories of personal data to support the
delivery of our website and to fulfil our contractual and legal obligations.
Website Data 

Paartner collects Website Data, including but not limited to email addresses, telephone numbers,
company names (where applicable), job titles, and any additional information voluntarily provided
when submitting a request or inquiry through the website’s contact forms or interactive features.
In addition to the information you may provide directly, we may also collect certain technical data
about your device and browsing behaviour. This may include your computer’s IP address, operating
system, browser type, and similar information. Such data is gathered for system administration
purposes and may be used to compile statistical reports on website usage, which we may share in
aggregated form with our marketing partners or advertisers. This information helps us improve the
functionality and accessibility of our website and ensure you receive the full range of services
available.

We also collect Personal Data through the use of cookies and similar tracking technologies. Further
details on how we use cookies, and how you can manage your preferences, are available in our
Cookie Policy.
We use the Website Data in the following ways where it is necessary for our legitimate interests: 
- to ensure that content from our website is presented in the most effective manner; 
- to analyse the data for the purposes of improving our website and services; 
- to prevent fraud and/or for security; and 
- to respond to a request submitted via our website. 

Where applicable, we use Website Data to fulfil our obligations under any terms and conditions
applicable between you and Paartner. This may include, for example, responding to service inquiries
or processing requests submitted via the website. In certain instances, we may also seek your explicit
consent to use your Website Data - for example, when registering you for newsletters, updates, or
other forms of direct communication that you have requested.

Paartner does not sell, rent, or otherwise disseminate Website Data to third parties, nor do we
conduct hosted mailing campaigns on behalf of third parties. However, Website Data may be entered
into our internal contact database for the purposes of managing ongoing communications and
business relationships. Your information will remain in our system unless and until you request its
removal.

We do not use your personal data for automated decision-making, including profiling, that produces
legal or similarly significant effects on you.
User Data 

We collect personal data to facilitate the provision of services. The types of Personal Data we may
collect include:
- your full name;
- your job title; and 
- your contact details, including your e-mail address, phone number, job title, country/region,
industry sector and, where applicable, the name of your company. 
We may also collect and process the following additional Personal Data about you: 
- if you contact us, we may keep a record of that correspondence; and
- details of your visits to our website including, but not limited to, traffic data, location data,
weblogs and other communication data, and the resources that you access (see section on
Website Data below). 

Where you submit a “Find an Expert” enquiry, the collection and processing of your Personal Data is
necessary for the performance of the enquiry between you and us.
If you submit an enquiry through “Find an Expert”, we may collect:
- Enquiry details: the information you submit in the form (your message, requirements, goals,
timeline).
- Contact details: e.g., name, email address, company, role.
- Matching details: e.g., category of support needed, industry, location/time zone (if relevant).
- Usage data: e.g., the date/time you submitted an enquiry and basic audit logs to help
manage the service.

We use this information to:
- assess your enquiry and match you with suitable practitioners/providers,
- share your enquiry with relevant experts so they can respond,
- administer the service,
- improve matching quality and service performance.

We will share the details of your enquiry (and relevant contact information) with:
- One or more of: matched experts / shortlisted providers / relevant practitioners on our
platform so they can respond to you directly.

We use LearnWorlds to host and deliver our online courses. If you register for or purchase a course,
your account and course data will be processed within LearnWorlds so that we can provide you with
access and deliver the learning service.

We also use HubSpot as our customer relationship management (CRM) platform. We may connect
LearnWorlds with HubSpot to keep our records up to date and to administer your enrollment,
customer support, and reporting. Depending on the course and your interactions, what we transfer
between LearnWorlds and HubSpot may include:
- your name and email address
- enrolment and purchase information (e.g., course name/ID, enrolment date, payment status)
- course status (e.g., enrolled, active, completed) and, where applicable, certificate status
- communications and support history relating to your course access.
In cases where we provide services to corporate or institutional clients, we may process your
Personal Data as part of our legitimate business interests. This processing is undertaken to enable us
to fulfil our obligations to you and to support the effective delivery of the requested services.
While you are not legally required to provide us with your Personal Data, failure to do so may prevent
us from delivering the services in full or may limit our ability to meet our contractual requirements to
you.

We may also use your Personal Data for the following purposes and lawful bases: 
- to market our services to you in which case our basis of processing is our legitimate interest
in marketing our services to you, or where legally required, consent; 
- to comply with applicable law or regulation; 
- for internal research, training, analytics and statistical purposes in which case our basis of
processing is our legitimate interests in maintaining and improving our services; 
- for record-keeping purposes, in which case our basis of processing is to comply with
applicable law or regulation or for the establishment, exercise or defence of legal claims. 
The lawful bases we rely on for processing your personal data are those set out in Article 6 of the UK
GDPR: performance of a contract, compliance with legal obligations, our legitimate interests, and,
where applicable, your consent.

In certain circumstances, where required by law or regulatory guidance, we may seek your explicit
consent to process your Personal Data. In such cases, we will ensure that any request for consent is
presented in a clear, transparent, and easily understandable manner, and that your consent is freely
given, specific, informed, and unambiguous.

Where we store your Personal Data 

Storage and Retention 

Unless otherwise permitted or required by applicable law or regulation, Paartner will retain your
Personal Data only for as long as is necessary to fulfil the specific purpose for which it was collected.
For example, enquiry data submitted via our website is generally retained for up to 12 months, while
account-related information is kept for as long as your account remains active. Business contact
details may be retained for longer where necessary to maintain an ongoing business relationship. In
certain cases, we may retain data for longer periods where required to comply with legal or regulatory
obligations, or where necessary for the establishment, exercise, or defence of legal claims.
If you request the deletion of your Personal Data, we will respond to your request in accordance with
applicable data protection laws. Our response will consider our legal obligations and any permissible
grounds for continued retention.
For further details regarding how to exercise your rights—including the rights of access, correction,
deletion, or objection—please refer to the “Your Rights” section of this Privacy Policy below.

Transfers out of the UK and EEA 

Paartner typically stores personal data on secure servers located within the United Kingdom and the
European Union. However, in the course of our operations, we may transfer your Personal Data to
third-party service providers, and clients, including those based outside the UK and the European
Economic Area (“EEA”), such as the United States.
Whenever such transfers occur, we take all reasonable and necessary steps to ensure that your
personal data is handled securely and in full compliance with applicable data protection laws. We
implement appropriate safeguards to protect Personal Data during international transfers. These may
include reliance on an adequacy decision issued by the UK Government or the European
Commission, or, where no such decision exists, the use of legally recognised contractual protections
such as the Standard Contractual Clauses approved by the European Commission or the UK
Information Commissioner’s Office.
These safeguards are designed to ensure that your Personal Data remains protected to a standard
that is equivalent to that offered within the UK and EEA, regardless of the country to which it is
transferred.

How we protect your data 

Paartner has implemented industry-standard technical and organisational measures to safeguard
Personal Data and protect it against unauthorised access, use, alteration, or disclosure. These
measures are designed to ensure the ongoing confidentiality, integrity, and availability of the Personal
Data we process.
Electronic data and databases are securely stored on protected computer systems, and access to
such data is restricted and managed through a combination of physical controls and electronic
safeguards. Access rights are granted on a need-to-know basis and are regularly reviewed to
maintain appropriate levels of protection.
In addition, our personnel receive training on data protection and privacy obligations. We adhere to
our internal data protection policies and procedures, which all employees and relevant third parties
are required to follow when handling Personal Data. These measures help ensure that data is
processed responsibly, securely, and in accordance with applicable legal and regulatory standards.

Disclosures of Personal Data 

We may share your Personal Data with selected third-party suppliers and service providers who
assist us in delivering the services we provide and in fulfilling the purposes described in this Privacy
Policy. These may include IT hosting providers, analytics providers, professional advisers (such as
accountants and auditors), and other trusted suppliers who support the operation of our business.
All such disclosures are made in accordance with applicable data protection laws and are subject to
appropriate safeguards to ensure the security and confidentiality of your Personal Data. Where legally
required, disclosures will be made on a confidential basis and subject to contractual or statutory
obligations that protect your privacy and limit the use of the data to the specified purposes.

We may also disclose your Personal Data to third parties: 
- in the event that we sell or buy a business or assets, in which case we may disclose your
Personal Data to the prospective seller or buyer of such business or assets; 
- if Paartner Limited (operator of this website) or substantially all of its assets are acquired by a
third party, in which case Personal Data held by it will be one of the transferred assets; 
- if we are under a duty to disclose or share your Personal Data in order to comply with any
legal obligation, or in order to enforce or apply our terms of use and other agreements; or to
protect the rights, property, or safety of Paartner Limited (operator of this website), our
customers, or others. This includes but is not limited to providing information to our
accountants, auditors and legal advisors and exchanging information with other companies
and organisations for the purposes of fraud protection and risk reduction. 

Your Rights 

Opt-Out 

You have the right to object to the processing of your Personal Data for direct marketing purposes.
You can exercise this right at the point of data collection by selecting the appropriate options on our
data submission forms, which allow you to opt out of receiving marketing communications.
Additionally, you may withdraw your consent or object to marketing-related processing at any time by contacting us directly at privacy@paartner.com. Upon receipt of such a request, we will promptly
update our records to ensure that your preferences are respected in accordance with applicable data protection laws.

All direct marketing communications will be sent in compliance with the Privacy and Electronic
Communications Regulations 2003 (PECR), meaning we will only send you electronic marketing
where we have your prior consent or are otherwise permitted to do so by law.

Data Subject Rights 

In addition to the right set out above, applicable data protection laws provide individuals the following
rights:

• to request access to the Personal Data we hold about you; 

• to request correction or deletion of your Personal Data; 

• to withdraw your consent for a specific use of your Personal Data provided to us; 

• to request restriction of processing by us of your Personal Data; 

• to object to processing of your Personal Data by us; 

• to obtain copies of the data that we hold about you in a machine-readable format and to
  transfer such data to another company on your request. 
  
  

  However, please note that some of these rights may not always apply, as there are sometimes
  requirements and exemptions which may mean we need to keep processing the Personal Data or not
  disclose it, or other times when the rights may not apply at all.  As such, each request will be
  evaluated based on the request type, context of the personal information in question, and other
  applicable factors.
  If you wish to exercise any of these rights, please contact us at privacy@paartner.com.  We will
  process such requests promptly and in accordance with applicable data protection laws.

  Complaints Process 

If you believe that our processing of your personal data violates your rights under applicable data
protection laws, or if you are otherwise dissatisfied with how your personal data is being handled, you
have the right to lodge a complaint with the relevant supervisory authority.

In the United Kingdom, this is the Information Commissioner’s Office (ICO), which can be contacted
via their website at https://ico.org.uk. We encourage you to contact us directly in the first instance so that we may address your concerns promptly and fairly. However, you are entitled to escalate the matter to the supervisory authority at any time. A full list of supervisory authorities in the EEA can be found on the European Data Protection Board’s website at www.edpb.europa.eu/about-edpb/about-edpb/members_en. 

Links to Third Party Websites 

From time to time, our website may include links to or from third-party websites. Please be aware that
these external sites operate independently and are governed by their own privacy policies. If you
choose to follow a link to any such website, you do so at your own discretion and risk.
Paartner accepts no responsibility or liability for the content, practices, or privacy standards of third-
party websites, nor for any personal data you choose to submit to them. We strongly encourage you
to review the applicable privacy policies of those websites before providing any personal information
or engaging with their services.

Contact 

Any questions you have in relation to this policy and how we use your data should be sent to
privacy@paartner.com. We are not required to appoint a Data Protection Officer (DPO) under UK or
EU data protection law. As a UK company, Paartner Limited (operator of this website) we do not need
a UK Representative. If in the future we provide services to individuals in the European Economic
Area (EEA), we will appoint an EU Representative and update this Privacy Policy with their details.

Changes to this Privacy Policy 

We reserve the right to make changes to this Policy. Any updated Policy will be posted on our
Website. 

This policy is effective as of 28th February 2026