Luan Wise

Luan Wise is a seasoned marketing practitioner with 25 years of experience across agency, client-side, and consultancy roles, working with both B2B and B2C organisations, large and small. She is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire. Alongside her consultancy work, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organisations worldwide, including LinkedIn, Meta, and Google. Luan is the author of eight books, including The Future of B2B Marketing: Harnessing AI to Unlock Smarter Decisions, Relax! It’s Only Social Media, Planning for Success: A Practical Guide to Setting and Achieving Your Social Media Marketing Goals, Using Social Media for Work: How to Maintain Professional Etiquette Online, Smart Social Media: How to Grow Your Business with Social Media Marketing, Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach, Privacy in the Age of Social Media: Beyond the Like, and she contributed a chapter to The Future of Charity Marketing.