Meet the team

Rich Fitzmaurice is a former CMO and MarTech founder with over 20 years of experience leading global marketing teams through periods of fast growth, M&As, IPOs, and hostile takeovers, and he has the grey hairs to show for it. A career B2B marketer, Rich is a fierce advocate for the discipline, dedicated to helping professionals reach their potential and navigate life’s challenges. He is on a mission to elevate B2B marketing out of the shadow of B2C, ensuring it is recognized as the strategic powerhouse it truly is.

John Coe is the Godfather of B2B Marketing, in the room as the term was coined, registering the domain and writing the book on it. John held senior sales and marketing roles in the chemical and plastics sectors, including national sales leadership at Quaker Oats Chemical and marketing leadership at West Agro Chemical and Samuel Bingham. In 1980 he founded Integrated Target Marketing a Chicago direct marketing agency that became one of the top 50 in the US. He later led campaigns at IBM and served as senior vice president at Rapp Collins Worldwide. Today he delivers global B2B consulting and education has presented over 400 industry seminars and is the author of The Fundamentals of B2B Sales and Marketing.

A B2B marketer through and through, Lindsay Robertson has spent her entire career in B2B marketing, and she’s passionate about it for good reason. With 20 years of cross-industry experience across BT, TMF Group, Poppulo and VisibleThread, she’s a hands-on digital and growth leader who brings optimism, momentum, and clarity to complex challenges. Lindsay loves a challenge, believes positivity is a competitive advantage and champions opportunity in marketing without limits of geography or background. For her, B2B marketing isn’t a stepping stone...it’s where real impact happens.

Steve is a multi-award-winning marketer and public speaker who has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and latterly helped build one of the most respected and awarded B2B marketing agencies in the UK. He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle. Steve is a regular speaker and guest lecturer at various universities and business schools. He has been invited to speak throughout the world about his core work passions of digital marketing and behavioural economics. He was appointed a Fellow of the IDM in early 2009, making him one of their youngest ever appointments.

Mark Choueke is a creative partner at Orbital X with over a decade of experience helping B2B and technology brands shape clear, compelling narratives. Having worked closely with founders, marketers, and leadership teams, Mark specializes in turning complex ideas into focused creative direction that actually delivers. A career B2B creative, he’s passionate about raising the standard of work in the industry and believes great strategy, strong storytelling, and honest execution should always go hand in hand.

With 25+ years in commercial functions, Mary is a no-nonsense operations and marketing technology expert, mastering workflows, analytics, and reporting. She knows how to cut through complexity and make systems work better. With hands-on experience in marketing operations, Mary understands how to drive commercial impact and help marketing collaborate seamlessly with growth functions.

Emma Blackmore is a Fractional CMO and Growth Partner who helps founders and leadership teams move from reactive marketing to a predictable growth system. She works as a true partner in the business, going beyond marketing output to bring strategic clarity, commercial alignment, and a focused execution rhythm. With over 15 years of experience, Emma has helped founders, CEOs, and leadership teams build marketing functions that support sustainable business growth, drawing on a thorough knowledge of the full marketing ecosystem and a talent for bringing people and ideas together.