Rich Fitzmaurice

Former CMO, now Editor-In-Chief

Rich Fitzmaurice is a former CMO and MarTech founder with over 20 years of experience leading global marketing teams through periods of fast growth, M&As, IPOs, and hostile takeovers, and he has the grey hairs to show for it. A career B2B marketer, Rich is a fierce advocate for the discipline, dedicated to helping professionals reach their potential and navigate life’s challenges. He is on a mission to elevate B2B marketing out of the shadow of B2C, ensuring it is recognized as the strategic powerhouse it truly is.

Articles by: Rich Fitzmaurice

Will you lose your marketing job?

Mar 25, 2026

1 min read

Will you lose your marketing job?

Mar 25, 2026

1 min read

Letters page: IT keep blocking our AI adoption and I am running out of patience

Mar 14, 2026

1 min read

Letters page: IT keep blocking our AI adoption and I am running out of patience

Mar 14, 2026

1 min read

Content and Communications

On International Women's Day, marketing needs to grow a spine.

Mar 8, 2026

1 min read

Content and Communications

On International Women's Day, marketing needs to grow a spine.

Mar 8, 2026

1 min read

Articles by: Rich Fitzmaurice

Will you lose your marketing job?

Letters page: IT keep blocking our AI adoption and I am running out of patience

Content and Communications

On International Women's Day, marketing needs to grow a spine.

Leadership

The Pioneer of B2B Marketing Passes the Torch

we're a family here spray painted on a black brick wall

Career

How to build high performance marketing in a toxic “work family” culture

Demand Generation

Table for Ten and the Truth About Marketing Awards

How To's by: Rich Fitzmaurice

How to use AEO to get your B2B brand into AI answers

Mar 13, 2026

1 min read

How to use AEO to get your B2B brand into AI answers

Mar 13, 2026

1 min read

woman screaming at journalist until shes blue in the face

Content and Communications

How to use PR to build credibility in B2B

Feb 8, 2026

1 min read

Content and Communications

How to use PR to build credibility in B2B

Feb 8, 2026

1 min read

Career

How to avoid catching Social Influenza

Feb 3, 2026

1 min read

Career

How to avoid catching Social Influenza

Feb 3, 2026

1 min read

How To's by: Rich Fitzmaurice

How to use AEO to get your B2B brand into AI answers

Content and Communications

How to use PR to build credibility in B2B

Career

How to avoid catching Social Influenza

Demand Generation

How to speak your customers' language in b2b marketing

Career

How to Spot a Champagne CMO in the Wild

Demand Generation

How to write a good marketing brief

Letters by: Rich Fitzmaurice

Letters page: Our competitors are in ChatGPT. We're not. Help.

Mar 24, 2026

1 min read

Letters page: Our competitors are in ChatGPT. We're not. Help.

Mar 24, 2026

1 min read

Fractional Marketing

Letters page: I became a fractional CMO but I am being treated like a contractor

Mar 11, 2026

1 min read

Fractional Marketing

Letters page: I became a fractional CMO but I am being treated like a contractor

Mar 11, 2026

1 min read

Career

Letters page: How do I tell my agency they are not good enough?

Mar 3, 2026

1 min read

Career

Letters page: How do I tell my agency they are not good enough?

Mar 3, 2026

1 min read

Letters by: Rich Fitzmaurice

Letters page: Our competitors are in ChatGPT. We're not. Help.

Fractional Marketing

Letters page: I became a fractional CMO but I am being treated like a contractor

Career

Letters page: How do I tell my agency they are not good enough?

Leadership

Letters page: How do I stop the CEO thinking AI can reduce my marketing headcount?

Career

Letters page: How do I approach an exit interview after redundancy?

grafitti of two people facing each other with a loveheart balloon between them

Career

Letters page: How do I ask for a higher salary offer?